{"product_id":"new-balance-327-retro-running-sneaker-ms327lab","title":"New Balance 327 Retro Running Sneaker MS327LAB","description":"\u003ch2\u003eNew Balance 327 — Archive Proportions, Contemporary Confidence\u003c\/h2\u003e\u003cp\u003eThe New Balance 327 in style MS327LAB is the 1970s racing flat at its most expressive — a men’s-specific construction that brings the 327’s bold design language to a colorway that makes the shoe’s archive credentials impossible to miss. The oversized “N”, the wavy midsole stripe, the suede and mesh layering: all of it drawn directly from New Balance’s most visually compelling performance running era, delivered in a palette that gives the 327’s retro energy a fresh, contemporary dimension. Style MS327LAB is the 327 for those who wear their archive knowledge with confidence.\u003c\/p\u003e\u003ch3\u003eDesign Heritage\u003c\/h3\u003e\u003cp\u003eNew Balance’s 1970s racing flat catalog represents one of the richest design archives in running shoe history — a period defined by bold proportions, graphic color-blocking, and the kind of visual confidence that comes from a brand that was building serious performance footwear before the lifestyle market existed. The 327 draws directly from that era, scaling up the “N” logo, exaggerating the midsole geometry, and applying the color-blocking logic of the original racing flats to a contemporary men’s silhouette. The MS327LAB colorway adds a bold new chapter to that story.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpper:\u003c\/strong\u003e Suede and mesh construction for premium texture, breathability, and the layered material aesthetic that defines the 327’s retro character\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMidsole:\u003c\/strong\u003e Foam midsole with the wavy stripe detailing inspired by New Balance’s 1970s racing flat construction\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutsole:\u003c\/strong\u003e Durable rubber outsole with multi-directional tread for reliable grip on everyday surfaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBranding:\u003c\/strong\u003e Oversized “N” logo on the lateral side — the 327’s defining design element, scaled up from the original 1970s archive\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeel:\u003c\/strong\u003e Structured heel counter for rearfoot support and a secure, comfortable fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLining:\u003c\/strong\u003e Breathable textile lining for all-day comfort\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Traditional lace-up with flat laces for a clean, adjustable fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Men’s-specific construction for a precise, comfortable fit\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle Code:\u003c\/strong\u003e MS327LAB\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e New Balance 327\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e New Balance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Retro Running \/ Lifestyle Sneaker\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Men’s (EU 40–44)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e Suede and mesh upper, foam midsole, rubber outsole\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeritage:\u003c\/strong\u003e 1970s New Balance racing flat archive\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSizing Guide\u003c\/h3\u003e\u003cp\u003eAvailable in Men’s EU 40–44. New Balance 327 sizing runs true to size for most foot types. The suede and mesh upper provides a comfortable, slightly relaxed fit — those seeking a more precise fit may prefer to size down half a size. Refer to the size chart for precise foot length measurements before ordering.\u003c\/p\u003e\u003ch3\u003eWhy the New Balance 327 in MS327LAB?\u003c\/h3\u003e\u003cp\u003eThe 327 in MS327LAB is the version that leads with confidence. The oversized “N” commands attention; the wavy midsole stripe adds depth; and the MS327LAB colorway brings a bold energy to the 327’s already expressive silhouette. Wear it with a monochrome outfit to let the shoe do the talking, or with a pattern to create a contrast that works precisely because the 327 was designed to hold its own in any context. This is New Balance’s most graphic silhouette in one of its most compelling colorways.\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"Female \/ 36","offer_id":50928652517628,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Female \/ 37","offer_id":50928652550396,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Female \/ 37.5","offer_id":50928652583164,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Female \/ 38","offer_id":50928652615932,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Female \/ 38.5","offer_id":50928652648700,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Female \/ 39","offer_id":50928652681468,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 40","offer_id":50928652714236,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 40.5","offer_id":50928652747004,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 41.5","offer_id":50928652779772,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 42","offer_id":50928652812540,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 42.5","offer_id":50928652845308,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 43","offer_id":50928652878076,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 44","offer_id":50928652910844,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 45","offer_id":50928652943612,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/2175\/7948\/files\/wsxc1786134096097_0.jpg?v=1786105799","url":"https:\/\/mirovai.com\/products\/new-balance-327-retro-running-sneaker-ms327lab","provider":"Mirovai","version":"1.0","type":"link"}