{"product_id":"new-balance-327-retro-running-sneaker-u327wcb","title":"New Balance 327 Retro Running Sneaker U327WCB","description":"\u003ch2\u003eNew Balance 327 — Archive Racing, Reborn in Color\u003c\/h2\u003e\u003cp\u003eThe New Balance 327 in style U327WCB is the 1970s racing flat reimagined for the way we dress today — a silhouette that carries its archive credentials with the kind of graphic confidence that made New Balance’s early running catalog so compelling in the first place. The oversized “N”, the wavy midsole stripe, the bold color-blocking: all of it drawn directly from the brand’s most expressive design era, translated into a unisex lifestyle shoe that feels as current as anything on the market. Style U327WCB brings that formula to a colorway that makes the 327’s retro energy impossible to miss.\u003c\/p\u003e\u003ch3\u003eDesign Heritage\u003c\/h3\u003e\u003cp\u003eNew Balance’s 1970s racing flat catalog is one of the most visually rich archives in running shoe history — a period defined by bold proportions, graphic color-blocking, and the kind of design confidence that comes from a brand that was making serious performance footwear before the lifestyle market existed. The 327 draws directly from that era, scaling up the “N” logo, exaggerating the midsole geometry, and applying the color-blocking logic of the original racing flats to a contemporary silhouette. The U327WCB colorway is the 327 at its most expressive — a palette that honors the archive while making it entirely its own.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpper:\u003c\/strong\u003e Suede and mesh construction for premium texture, breathability, and the layered material aesthetic that defines the 327’s retro character\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMidsole:\u003c\/strong\u003e Foam midsole with the wavy stripe detailing inspired by New Balance’s 1970s racing flat construction\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutsole:\u003c\/strong\u003e Durable rubber outsole with multi-directional tread for reliable grip on everyday surfaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBranding:\u003c\/strong\u003e Oversized “N” logo on the lateral side — the 327’s defining design element, scaled up from the original 1970s archive\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeel:\u003c\/strong\u003e Structured heel counter for rearfoot support and a secure, comfortable fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLining:\u003c\/strong\u003e Breathable textile lining for all-day comfort\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Traditional lace-up with flat laces for a clean, adjustable fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Unisex construction across Women’s and Men’s sizing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle Code:\u003c\/strong\u003e U327WCB\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e New Balance 327\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e New Balance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Retro Running \/ Lifestyle Sneaker\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex (Women’s EU 36–39 \/ Men’s EU 40–44)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e Suede and mesh upper, foam midsole, rubber outsole\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeritage:\u003c\/strong\u003e 1970s New Balance racing flat archive\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSizing Guide\u003c\/h3\u003e\u003cp\u003eAvailable in Women’s EU 36–39 and Men’s EU 40–44. New Balance 327 sizing runs true to size for most foot types. The suede and mesh upper provides a comfortable, slightly relaxed fit — those seeking a more precise fit may prefer to size down half a size. Refer to the size chart for precise foot length measurements before ordering.\u003c\/p\u003e\u003ch3\u003eWhy the New Balance 327 in U327WCB?\u003c\/h3\u003e\u003cp\u003eThe 327 is the shoe that makes New Balance’s archive feel urgent rather than nostalgic. The U327WCB colorway brings that urgency to a palette that commands attention without demanding it — the kind of color story that works with a monochrome outfit as a statement piece, or with a bold pattern as an unexpected complement. The oversized “N” does the talking; the suede and mesh upper does the work; and the 1970s racing flat proportions do what they’ve always done: make everything look better. This is New Balance at its most confident.\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"Female \/ 36","offer_id":50928514892028,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Female \/ 37","offer_id":50928514924796,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Female \/ 37.5","offer_id":50928514957564,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Female \/ 38","offer_id":50928514990332,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Female \/ 38.5","offer_id":50928515023100,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Female \/ 39","offer_id":50928515055868,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 40","offer_id":50928515088636,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 40.5","offer_id":50928515121404,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 41.5","offer_id":50928515154172,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 42","offer_id":50928515186940,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 42.5","offer_id":50928515219708,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 43","offer_id":50928515252476,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 44","offer_id":50928515285244,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true},{"title":"Male \/ 45","offer_id":50928515350780,"sku":null,"price":109.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/2175\/7948\/files\/wsxc1786128258795_0.jpg?v=1786099539","url":"https:\/\/mirovai.com\/products\/new-balance-327-retro-running-sneaker-u327wcb","provider":"Mirovai","version":"1.0","type":"link"}