Nike Air Max 1 "Black White" Retro Running Sneaker HQ4310-100

Nike Air Max 1 — "Black White" | The Original Air, Perfected

The Nike Air Max 1 needs no introduction — but it deserves one. Designed by Tinker Hatfield and debuted in 1987, the Air Max 1 was the shoe that changed everything: the first to put Nike’s Air cushioning unit on full display through a visible window in the midsole. Nearly four decades later, the silhouette remains one of the most referenced, most respected, and most worn sneakers in the world. The HQ4310-100 “Black White” colorway is a masterclass in restraint — clean, timeless, and built to outlast every trend that tries to replace it.

Design Heritage

The Air Max 1 was Tinker Hatfield’s answer to a simple question: what if you could see the technology? Inspired by the Centre Pompidou in Paris — a building that wears its infrastructure on the outside — Hatfield cut a window into the midsole and changed the course of sneaker design forever. The “Black White” colorway honors that original vision with a palette that lets the silhouette speak for itself: no distractions, no excess, just the shoe in its purest form.

Key Features

• Upper: Premium leather and mesh construction for a refined look, breathability, and long-term durability
• Cushioning: Visible heel Air-Sole unit for lightweight, low-profile cushioning and iconic aesthetic impact
• Midsole: Lightweight foam midsole for responsive underfoot comfort and a low-to-the-ground feel
• Outsole: Waffle-pattern rubber outsole for reliable traction and durability on everyday surfaces
• Collar: Padded collar and tongue for a comfortable, secure fit around the ankle
• Lining: Breathable textile lining for all-day comfort
• Closure: Traditional lace-up with reinforced eyelets for a clean, adjustable fit
• Colorway: Black White — tonal leather panels with clean white midsole and black outsole detailing

Product Specifications

• Style Code: HQ4310-100
• Model: Air Max 1
• Colorway: Black White
• Brand: Nike
• Category: Retro Running / Lifestyle Sneaker
• Gender: Unisex (Women’s EU 35–39 / Men’s EU 40–44)
• Key Technology: Visible heel Air-Sole unit
• Outsole: Waffle-pattern rubber

Sizing Guide

Available in Women’s EU 35–39 and Men’s EU 40–44. Nike Air Max 1 sizing runs true to size for most foot types. Those with wider feet may prefer to size up half a size for added comfort in the toe box. Refer to the size chart for precise foot length measurements before ordering.

Why the Air Max 1 in Black White?

Some shoes are defined by their colorways. The Air Max 1 in Black White is defined by its absence of them — and that’s exactly the point. Strip away the noise and what you’re left with is one of the most perfectly proportioned sneakers ever made. The low-profile silhouette, the visible Air unit, the clean leather panels — it all works because nothing is fighting for attention. Wear it with anything. It will always be the right choice.